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News Release

June 03, 2014

Japan Display Inc. Announces Start of Shipment of Samples for
Low Power Consumption LCD Module for Tablets


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June 3, 2014 (Tokyo, Japan) - Japan Display Inc. (President and CEO: Shuichi Otsuka; JDI), a leading global supplier of small- and medium-sized displays, announces that it has developed "WhiteMagic" wide UXGA (1,200 x 1,920 pixels) liquid crystal display (LCD) module for 7.0-inch tablets and has begun shipping samples. "WhiteMagic" modules for digital cameras and smartphones have been broadly adopted*1. In the future, it may additionally be used in tablet applications.

"WhiteMagic" incorporates a system that generates image display data with JDI's original signal processing technologies by adding White (W) subpixels to the conventional red, green and blue (RGB) pixels and that effectively controls the backlight brightness to cut power consumption while maintaining image quality. Power consumption is up to 40% lower than that with existing products*2. When high display brightness is required, such as in outdoor sunlight environments, it is possible to increase backlight brightness by around two fold, with the help of the high permeability of the RGBW pixels. In this mode, power consumption is equivalent to that of conventional products.

As their size meant the backlight had relatively high power consumption, LCD displays for tablets had a drawback of restricting battery operating time. JDI's "WhiteMagic" low power consumption LCD module has improved this and contributes to longer battery operation. Producing high display brightness that enhances visibility under strong outdoor sunlight conditions, it offers comfortable screen displays in different situations where tablets are used.

This product will be demonstrated in JDI’s booth #1332 from June 3 to 5 during SID DISPLAY WEEK 2014 in San Diego, California, USA.

*1 JDI's news releases

  1. "Japan Display Inc. Announces Mass Production Start of 5.0-inch Full-HD TFT LCD WhiteMagicTM Module" on October 11, 2013
  2. "JDI WhiteMagicTM Display Awarded Technology Prize at Digital Camera Grand-prix" on December 6, 2013

*2 Based on JDI's investigation: In comparison with backlight power consumption and panel power consumption (without the local dimming backlight developed by JDI) at a surface brightness of 500 cd/m2. The percentage reduction in power consumption varies depending on the image displayed.

【Prototype specifications】
Display mode LTPS IPS
Screen size (diagonal) 7.0-inch (17.8cm)
Number of pixels 1,200 (H) x RGB (W) x 1,920 (V) (WUXGA)
Resolution density 323 ppi
Dimensions 98.7mm (W) x 160.8mm(H) x 1.8mm (D) 
NTSC ratio 72 %
Dead-band Side 1.4mm
Contrast Ratio 1,800:1
Viewing angle >160 degree (CR>100:1)
Surface luminance 500cd/m2 (at low power mode)
1000 cd/m2 (at outdoor mode)
Power consumption 690mW (at low power mode)
Backlight: 550 mW
Panel: 140 mW

"WhiteMagic" is a trademark of Japan Display Inc.



About JDI
Japan Display Inc. (JDI) is the leading global manufacturer of small- and medium-sized display panels and has the world's largest manufacturing capacity for LTPS LCD panels. JDI develops, designs and manufactures displays that provide high resolution, low power consumption and an ultra thin structure for application in smartphones, tablets, automotive electronics, digital cameras, medical equipment and other electronic devices. The company's major customers include leading consumer electronics manufacturers and other well-known global companies. JDI was formed through the consolidation of the display panel businesses of Sony, Hitachi and Toshiba and commenced operations on April 1, 2012.


The information contained in this press release is accurate as of the date of issuance and is subject to change without notice. Information in this press release, other than statements of historical fact, constitutes forward-looking statements, which are based on available information, operating plans and projections about future events and trends. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from those predicted in such forward-looking statements.