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September 18, 2015

JDI Announces Development of WhiteMagicTM with 2D Local Dimming
- Remarkable High Dynamic Range Image Reproduction -


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Japan Display Inc. (President and COO: Shuji Aruga, JDI), announced the development of a 10-inch high resolution (2,880(W) x 1,080(H) pixels) liquid crystal display (LCD) module, which supports the playback of high dynamic range content, by combining a newly-developed side-lit 2-dimensional (2D) local dimming backlight with its "WhiteMagic" display.

Accurate reproduction of high dynamic range content requires high contrast and high peak brightness. "WhiteMagic" adds a White (W) sub-pixel into a Red/Green/Blue (RGB) LCD panel for enhanced brightness, while a 2D local dimming backlight simultaneously delivers deep black images by controlling the luminosity of each zone with precision, leading to a high-contrast image.

This next-generation technology suite not only mobile applications for streaming HDR content, but also DSC (digital still camera) and automotive applications which require both readability in sunlight and contrast in shade, and many more.

[Prototype Specification]
Display Mode LTPS IPS
Screen size (diagonal) 10-inch (25.4cm)
Resolution format 2,880(W) x 1,080(H)
Pixel density 308ppi
Luminance 1,000cd/m2
Contrast ratio 1,500:1~100,000:1
Color gamut (NTSC) 75%
Viewing angle >160degree(CR>100:1)

Reference: JDI News Release
"Japan Display Inc. Announces Development of LCD Module Which Applies Local Dimming Backlight Technology to its WhiteMagicTM ", May 29, 2014

"WhiteMagic" is a trademark of Japan Display Inc.



The information contained in this press release is accurate as of the date of issuance and is subject to change without notice. Information in this press release, other than statements of historical fact, constitutes forward-looking statements, which are based on available information, operating plans and projections about future events and trends. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from those predicted in such forward-looking statements.

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