News Release: The former Hitachi Displays

October 17, 2005

Expanded lineup of high image quality IPS LCDs for digital still cameras

Hitachi Displays, Ltd. (Executive President: Kazuhiro Mori) has assembled a line-up of low-temperature polysilicon TFT LCDs (full transmittance + fine reflection) for digital still cameras (DSC) using IPS (In-Plane-Switching) technology, an advanced high image quality LCD technology, and is to engage in a full market launch of the range.

Recent growth in high performance DSCs, most typically in digital single-lens reflex cameras, has resulted in strong demand for high-quality LCDs for use in these cameras.

In May 2005, Hitachi Display started marketing the world's first 2.5-inch IPS LCD for high-end digital cameras. This earned an excellent reputation among DSC makers and end-users for its wider viewing angle and high image quality, and paved the way for the fitting of high image quality LCDs on DSCs.

In response to strong demand from users and in the course of market growth in high-end compact and digital single-lens reflex cameras, we have assembled a line-up of products of various display sizes suitable for different digital cameras. Mass production will start at the beginning of 2006.

2-inch (5.1cm), 2.5-inch (6.4cm), 2.8-inch (7.0cm),
3-inch (7.6cm), 3.1-inch (7.9cm) models*
*The 3.1-inch model has a long (16:9) screen.

Integrating IPS wide viewing angle/high image quality technologies with the high resolution technologies of low-temperature polysilicon TFTs, this series offers an LCD display of the world's highest image quality. Application of IPS technologies has resolved the LCD viewing angle problem, in which contrast and color tone vary depending on the viewing angle, reproducing detailed, beautiful photo quality. Users can enjoy high image quality in various scenarios, including when checking shooting conditions, and viewing pictures directly on the DSC body. A fine reflection function is another feature enhancing the outdoor visibility of the display.

We will demonstrate this product at the FPD International Exhibition to be held from October 19 through 21.

**IPS technology provides a horizontal electric field LCD operating differently from a normal TFT LCD. In the new LCD, LCD molecules rotate on planes parallel to the TFT board due to the horizontal field. Simple movement of molecules in such a structure offers remarkable performance in viewing angle, color reproducibility and response time in halftone. This technology is employed in large IPS LCD TVs, and is earning high acclaim for the excellent picture quality it provides.

[Main Specifications] IPS low temperature polysilicon TFT LCD display

Display size 2-inch, 2.5-inch, 2.8-inch, 3-inch, 3.1-inch models
Pixels 960(H) x 240(V); Delta alignment
Colors available 16M colors (Full color)
Viewing angle 170 degrees or more, horizontal/vertical directions
Brightness 300cd/m2 (Typical value)
Contrast ratio 300 :1 (Typical value)
  8 bit digital (RGB series input)