News Release: The former Hitachi Displays

December 27, 2010

Announcing First Shipment of IPS LCD Modules for Portable Tablet Devices
- Stable Supply of IPS LCD Modules for Portable Tablet Devices -

From Dec. 2010, Hitachi Displays Ltd. (President: Yoshiyuki Imoto, hereafter referred to as Hitachi Displays) has started mass production and shipment of liquid crystal display (LCD) modules, utilizing IPS technology for portable tablet devices. In response to the expected continued increase in demand for portable tablet devices from 2011 and onwards, Hitachi Displays has started to ship medium-sized IPS LCDs that satisfy the elements required for use as tablet device LCD modules such as having a wide viewing angle, high contrast and minimal color variation. This is serving to strengthen Hitachi Displays' LCD module operations.

Recently, the demand for portable tablet devices has expanded rapidly with some 25 million units predicted to have shipped in 2010, and as the market continues to grow in 2012, it is expected that units shipped will reach some 77 million units.* Portable tablet devices are utilized in various use-environments, such as daily life communication tools, by persons across all generations, for Internet browsing, reading of E-books, blogging and similar applications. In the business world, their use is growing in the writing of documents and customer presentations. In connection with this wide variety of uses, portable tablet units are required to have a wide viewing angle, high contrast and minimal color variation, and the IPS LCD is gaining increased attention for satisfying all of these elements.

Hitachi Displays has utilized our IPS LCD production technology, cultivated over numerous years, in developing this LCD module for tablet devices. At the same time, Hitachi Displays has been taking measures to establish a supply system, such as by signing a production outsourcing contract with Chimei Innolux Corporation in June 2010, in order to ensure the timely provision of such modules to our ever-increasing amount of customers. As Hitachi Displays starts mass production this month, we are also strengthening our coordination efforts with partner companies, thanks to which we expect to ship some 18 million units in 2011. Strengthening our IPS LCD module operations for portable tablet devices can help to further improve Hitachi Displays' LCD display operations as well.

* Source: Techno Systems Research Co., Ltd.

What is IPS Technology?

The IPS technology is a TFT liquid crystal display technology of the In-Plane-Switching method with behaviors that differ from those of typical TFT liquid crystal displays of the TN or other methods. The technology was released in 1995 and commercialized in 1996 by Hitachi, Ltd., evolving through Super-IPS to Advanced-Super IPS, IPS-Pro and then to IPS-Pro-Prolleza*. The IPS technology, whereby liquid crystal display molecules spin around on a plane parallel to a TFT substrate in the In-Plane-Switching mode where the movement of these molecules is very simple, features a wide viewing angle, excellent color reproducibility, and high response speed in halftone processing.
Hitachi Displays has devised IPS LCD as the optimum technology for the expectations created by the increasing high resolution of images. Its use has expanded to digital single-lens reflex cameras and mobile phones, and has received lavish praise in the industry.
The IPS technology has significantly resolved the viewing angle issues of liquid crystal displays that had affected the contrast and color tone depending on the viewing angle, and delivers images that are "beautiful, even when viewed from an angle."

"IPS" is a registered trademark of Hitachi Displays, Ltd. in Japan.

* IPS-Pro-Prollezza is an abbreviation of In-Plane Switching-Provectus-Prollezza. Provectus means "revolution" in Latin, while Prollezza is a word combining Progress and Bellezza (which means "beauty" in Italian).